Another great question! When you jump into the wonderful world of social, the first thing you may do is trawl the internet for tips and expected results. One of the many things that have been touted as the #1 result of a great social campaign is an explosion of traffic to your site.

But why isn’t it happening?

First and foremost, I want to let you know that just having social presence and posting updates does not equal traffic. The number of connections you have is not a direct connection with how many hits you will get daily/weekly/monthly.