Most company’s have in-house email lists. If you don’t, I strongly urge you to start building one. Email marketing is one of the key elements to the success (and support) of your overall marketing plan. There is even a saying that the success of a business can be down to the size of their mailing list…and to an extent I can agree. With such a small response rate on average, the more names you have the higher the amount of responses (all things equal of course).
On Google, surprisingly one of the most used items by businesses is not the search function, Google Wave, Google Trends, etc...but Google Adwords! For those who have