With all of the information out there about social media, it is tough to know what to pay attention to and what to take with a grain of salt. Yet even with all of this information, we all still make our fair share of mistakes when executing our social media marketing campaigns.

As an owner of a social media marketing firm, everyday I speak with people who are trying to make the most out of their Facebook and LinkedIn profile, or making their “tweets” count on Twitter. The following are a few of the most common mistakes that I have seen companies make on social media and what we can do to combat them in the future.