In the film, Grosse Pointe Blank, there is a scene where a store employee is listening to earphones, his back to the store, as he plays a video game. With his focus compromised, he is oblivious to the gun battle happening right behind him, between two hit men, inside his store. He barely escapes with his life, as the store is blown to bits.
Building a brand and turning your back on it will reap the same results. Branding is more than just deciding on a concept and a logo and putting it out there. For your brand to survive, it must be tended. You have a responsibility. Once you create it, your customers will ultimately decide whether it lives or dies.
We hear an awful lot these days about credibility. What is it, and why is it such a hot topic? In layman’s terms? The rise of online business has
So here you are staring at your monitor, trying to figure out how to create a good LinkedIn profile. Do you upload your resume and call it a
With the numerous books being published on social media marketing, intense media coverage and more people joining sites such as Facebook and Twitter than ever before, it is
One of my favorite foods out there has to be any type of bean. Navy, pinto, black eyed, baked - they are all absolutely tasty and the texture
We all have certain things that we do everyday. We get up, brush our teeth, get ready for work, make the kids breakfast, have our coffee and start
Another one of my favorite drinks during the holidays is a spicy bloody mary. Holidays can be very stressful with friends, family, cooking, cleaning, gift purchasing...the lot. Add