Monday 20 May 2013

How to Kill a Brand

5 Ways to Kill Your Brand

In the film, Grosse Pointe Blank, there is a scene where a store employee is listening to earphones, his back to the store, as he plays a video game. With his focus compromised, he is oblivious to the gun battle happening right behind him, between two hit men, inside his store. He barely escapes with his life, as the store is blown to bits.

Building a brand and turning your back on it will reap the same results. Branding is more than just deciding on a concept and a logo and putting it out there. For your brand to survive, it must be tended. You have a responsibility. Once you create it, your customers will ultimately decide whether it lives or dies.

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