Last week I shared the first 5 ways to effectively get jump-started in marketing your business on Pinterest. Now I want to share with you the second batch of 5 ways to make your Pinterest account pop.
These 5 tips will help you overcome two of the most troublesome obstacles that new Pinterest users often face: how to effortlessly share links and information and, getting over the hurdle of not having enough content to share.
- Install the “Pin It” button. On Pinterest, under the “About” section, there is something called the “Pin It” button. This is a browser related plugin that, once downloaded, will appear on your bookmarks bar and will allow you to instantly pin just about ANY photo that you see on the internet to one of your corresponding boards on Pinterest. This is a fast and simple way to build your initial group of boards, and as you begin to use the app, you will think of new boards to add to the mix. It also allows you the opportunity to instantly share your pins on Facebook and Twitter….which is up next.
- Connect Pinterest With Your Facebook Account. This is another great way to promote your content with your network and increase the back-links to your website. When logged into your Pinterest account, simply click on the Facebook button and allow access to your account. Then every time you share something new, you have the option of sharing it with on your Facebook Profile page.
- Connect Pinterest With Your Twitter Account. I prefer utilizing this function over the Facebook link, as currently you cannot connect Pinterest to the branded Facebook Page for your company, just to your personal Facebook Profile. With Twitter you are able to connect it to your business Twitter account. This is a great feature, as any time that you add a pin, you are able to Tweet it out to your network. This is valuable as the more content that is shared through your Twitter account, the more back-links and shares!
- Add the Pinterest Button to Your Website. If you want to grow your Pinterest network on a regular basis, add the Pinterest button to your website alongside your other social media links. This will promote more people following you and give you more opportunities to share your content.
- Use a Third Party to Help Generate Content. There is nothing worse than when the “content” well is dry. Many of us can struggle with finding pictures on a regular basis that will be useful on Pinterest, so it is a good idea to look into any third party option for help. There are many lists available through a quick Google search that show tools that can help with content creation on Pinterest. One such tool, called Spinpicks, enables you to search the web for images using a plethora of categories that you can instantly share via your Pinterest account. This can be a lifesaver if you have lulls in your content creation.
And there you have it: 10 ways to get jump started on Pinterest! Remember, with any social media marketing that you do, consistency is key! Make sure to constantly update your account (as surely there will be changes introduced along the way) and engage with other members through commenting, liking and sharing their content. Is all of this successful for you? Make sure to track it using a tool like Google Analytics or your own version of tracking your website hits. You will be pleasantly surprised!