Wednesday 23 April 2014

Can’t Catch Up? Maybe a Daily Marketing Schedule is in Order

There is nothing worse than getting into the office and immediately feeling two days behind.  Go on, admit it…you have felt like this more often than not.

Is it because you are ineffective at your job?  Nope.

Is it because you have no time to get anything done?  Nope.

Is it because you don’t have a daily marketing plan?  Bingo!

Whenever I speak about marketing plans (either online, to potential clients, or while speaking at events) eyes begin to glaze over.  So please stick with me on this.  I’m not going to talk to you about building the perfect marketing plan – I’m going to talk about how to build your perfect daily attack plan.

I’m going to assume here that you are currently using various marketing tools, and that your goals are crystal clear as to what your company’s goals are.

So, let’s move on to the plan.

First, grab a piece of paper and write down the days of the week that you work (if you are closed/don’t work Sat/Sun, leave these out).  We want to focus on the “active” days of your week.

On another sheet of paper, write down everything that you are currently doing to market your business.  For example, your list could look like this:

  • Facebook Marketing
  • Twitter Marketing
  • LinkedIn Marketing
  • Email Blasts
  • Trade Advertising
  • Google AdWords
  • Link Building
  • Blog Writing
  • Press Release Writing

Now, we step it up.  Decide which needs to happen for each of these activities on a daily or weekly basis.  If you are doing link building, this is something that happens everyday.  So it needs to be listed every day of the week – but also with the EXACT actions that you need to take.  Maybe your link building strategy is 100% built around blog comments.  If so, then your daily activity would be “Link Building: comment on 5 relevant industry blogs”.  Simple as that!

Then add the rest.  If you are on Facebook, maybe you have to post an update, reply to comments, and engage with 3 new pages.  Add this to the list.  And so on.

My top tip is to pin point exactly what you want to do for each item that you have listed -  per day or per week.  This will help you get through these tasks quickly without having to constantly remember what you have to get done on a given day.  This way, if your day goes south as soon as you turn on your computer, you can motor through this list later in the day when you finish putting out fires.

And it works!  I have instituted this for my staff (as well as myself) and it does save lots of time AND it can grow organically.  For example, Pinterest is a new site that just popped up and now it has been added to our daily marketing schedule with tasks associated with it each day.

I say give it a try!  There is no risk when it comes to getting organized and saving precious time.

About the author

Chris Tompkins is The Social Media Chef and CEO and Founder of Go! Media International - a social media marketing firm. Learn more about him by clicking on the "About" link at the top of this page.

4 Comments

  1. Practical and to the point! Great post! We just LIKED you on Facebook, LIKE us back on http://www.facebook.com/deepcurrent

    Reply
  2. A schedule can really help you sort things out. If you’re going to strictly follow your schedule, there’s a higher chance that you’ll be successful in your marketing efforts. Chris, this is certainly a practical tip, just like what Phillipa said.

    = Gerald Martin, SEO Reseller =

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