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Thursday 24 July 2014

Why Is Your Facebook Page Not Working? Part 3 of a 3 Part Series

So far we have covered 10 ways of enhancing your Facebook Page marketing by enchanting, engaging, educating and entertaining your audience.  Now we are going to round off this topic with the final 5 ways to make your Facebook Page work!

11.  Where Is Your Target Market?

On Facebook, many of your target consumers have their own pages.  So it is a good idea for you to “Like” their page.  This brings you onto their radar, but also them into yours (see #12).  Search keywords in the Facebook search bar and then filter the results by Pages.  Take a look and “Like” suitable candidates.  This helps you branch out, grow your base and hit new markets.

12.  Don’t Forget Your Newsfeed!

What I mean by this is, when you are logged in as your Facebook Page, click on the Home button at the top right side of the page.  This is all of the people whose pages that you have “Liked” (from #11).  This looks very similar to your Personal Newsfeed on Facebook and works the same way.  Scroll through the postings and see what posts you want to “Like”, comment or share with your own page.  Don’t just scroll and click “Like” – browse and make decisions that are on brand and message.  Remember, it’s going to be associated with your brand….not your personal account!

13.  Trade and Cross Promote.

If you have good relationships with certain organizations or business partners, approach them with an exchange: you will send an update about their page and create a post, and they will do the same thing.  This is classic self promotion and works extremely well on enhancing your Facebook Page.

14.  Are You Ignoring Your Insights?

Facebook Insights can be accessed from your Home page and are similar in a way to Google Analytics.  This is a great way to continually check your progress and make sure  that what you are doing is creating success rather than hurting you.  It takes time to learn the ins and outs, but is worth the time.

15.  Ask Questions!

Also found on your Home page is a tab on the left called Questions.  What this enables you to do is to send through a message to your fans asking them to answer a question.  This is a great way for you to engage while also getting some feedback.  Think of it as Facebook’s answer to the survey.  The best question I have ever seen?  What sort of posts would you like to see more of/less of?  These types of inquiries will help you actually find out from your own network what’s working and what’s tanking.

Well…there you have it!  I truly hope that these 15 tips will help you reorganize your Facebook Page marketing strategy and enhance not only your numbers, but also the level of engagement of your target consumer.

About the author

Chris Tompkins is The Social Media Chef and CEO and Founder of Go! Media International - a social media marketing firm. Learn more about him by clicking on the "About" link at the top of this page.


  1. Heather S Lindwall says:

    I am having an unusual problem. Please help if you can! I am Heather S Lindwall. apparently there is another Heather Lindwall… middle initial…..using my email address. I can’t access FB now because when I try, I am connected to the other Heather Lindwall. Please help me get a clear line to my page again!

    • admin says:

      Heather – sorry to hear about that problem! That is a really irritating issue indeed. I suggest getting in touch with Facebook as well as your email provider and put in a support ticket. While this can take a bit, it is the first step. You can also go and email the person using your email account to see if you can resolve it otherwise. Best of luck!

  2. DALE french says:

    why does face book comes on then it is gone does that all the time

  3. I tried to get on facebook to play my usual game cityville, and also keep in touch with my support group there and cannot get on it. Is there any problems with face book today? 2/4/2012 thank you


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