We have already gone through the first 5 ways of bringing your Facebook Page back to life, and now we are going to jump right into the next 5 things that you can change to make your page more engaging, more interesting and convert your “fans” to “supporters”.
6. Tune Out the Chatter
One the toughest part about Facebook marketing is that there is sooo much material out there touting “the best” ways of promoting your Facebook Page. But these mountains of “quick fixes” are not what makes you a success. I’m writing this to show you how to integrate and strategize rather than logging in and snapping your fingers. A successful Facebook strategy is not born from tactics, it is born from a solid strategy that is incorporated into the overall marketing activity of your company.
7. Take Advantage of Applications
On Facebook, every Page comes pre-loaded with some applications such as pictures, discussions, events, etc. But there are many more that are at your disposal, that are free of charge and allow you to engage with your audience in a new way. You know what your clients like or will be interested in, so go and find applications that they will enjoy using. This will really bring your page to life!
8. Don’t Forget to Send Updates!
Are you sending a weekly newsletter or email blast? You have the same capability to reach the Fans of your Facebook Page. In the edit page function, under resources, you will see “Send and Update”. The best part of this function is that you are able to target it by location, sex and age. It is extremely useful and a great way to stay in front of your audience.
9. Custom Facebook Landing Pages
I’m sure you have been visiting Facebook Pages that have slick graphics, opt-in boxes, video and more. These are custom designed and can really make a splash. You can install them and then have new people who visit your page land on this, rather than on your wall or info tab. These help you by not only giving a brief overview of who you are and what you do, but also by instructing your visitors what to do (eg; “Like My Page”). You can even offer first time customers a special or discount, if applicable. But most importantly it will upgrade your overall Facebook Page look and functionality and help promote the continuity of your website and company brand.
10. Talk Talk Talk, But No Listen
This is one of the biggest pitfalls. You post and people comment or like. Someone comes onto your page and posts to your wall. What do you do? If you said nothing, then you are missing the trick. Two way communication is something from the gods when you are doing Facebook Page marketing, so make sure you write back to everyone who has posted, commented or liked. Answer their questions, thank them for their comments. You want the conversation to continue, not end before it started.
And that’s your second batch! Up next week, the final 5!